We are proud to share that It Goes Forward has been featured in Trouw, one of the Netherlands' most respected national newspapers.
In their Tijdgeest section, which highlights shifts in culture and consumer behavior, journalist Anna Roos van Wijngaarden explores a simple but powerful question: Why return clothing to a warehouse when you can send it straight to the next person?
The article dives into the growing challenges of traditional return logistics, from CO₂ emissions and warehousing costs to the often invisible waste of time, energy, and product value. It also highlights IGF’s alternative, a peer-to-peer model where returns don’t go backwards but move forward, directly from one consumer to the next.
As Trouw puts it, our solution is a “logical next step” in a world that increasingly expects sustainability and efficiency to go hand in hand. It’s a quiet shift with big impact: fewer vans on the road, fewer garments in limbo, and more conscious choices at every step of the e-commerce journey.
For us, this recognition means more than media coverage. It’s a signal that the conversation is changing and that retailers, consumers, and thought leaders are starting to ask the same thing we’ve been building toward: Can we handle returns differently? The answer is yes. Not back. Forward.
Read the article: Why return clothing if you can forward it instead?
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