Can a returned item skip the warehouse entirely and go straight to a new customer?
That’s the question Twinkle poses in its July 2025 edition and one that sits at the heart of what It Goes Foward is building.
In a feature exploring the future of returns, Twinkle brings together voices from across the industry, including WE Fashion, the University of Groningen, and IGF’s Carl van Heijst to examine whether peer-to-peer forwarding could be more than a niche idea. The consensus? The current model of reverse logistics is due for a reset.
It Goes Forward’s contribution highlights how rethinking returns isn’t just about sustainability, it’s about efficiency, customer experience, and value recovery.
A returned item doesn’t need to take the long way home. Sometimes, it just needs a new address.
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