Interview in De Ondernemer
De Ondernemer sat down with our co-founders to talk about how Forwarding changes the economics of fashion returns.
By Team IGF
De Ondernemer, the Dutch business and entrepreneurship publication, interviewed co-founders Carl van Heijst and Pepijn Stribos about the origin of It Goes Forward and the live results at Kuyichi.
The conversation covered the peer-reviewed paper that became the company, the decision to commercialise it before peer review had concluded, and the unit economics behind Forwarding: €5 to €12 saved per Forwarded return versus conventional warehouse handling, 310 g of CO₂ saved per transaction, and 43% of consumers at Kuyichi choosing Forwarding at checkout. The piece closes on where the category is heading and what responsible fashion retailers are doing differently.