Selected for eBay's 2026 Circular Fashion Fund
It Goes Forward has been picked as a finalist of the 2026 eBay Circular Fashion Fund. Pilot scoping with eBay is now underway.
By Team IGF
eBay has selected It Goes Forward as one of the finalists of its 2026 Circular Fashion Fund. The Circular Fashion Fund is eBay's programme for partners building the next generation of circular retail, spanning resale, repair, and return infrastructure.
For us this is the clearest external signal yet that peer-to-peer return routing is moving from niche to mainstream. A marketplace with hundreds of millions of active buyers has evaluated the category and picked us out of a competitive field. The next step is scoping a pilot with eBay; the shape of that pilot is being worked out now, and we will share the outcome once terms are agreed.
The selection also validates the broader thesis. Fashion return logistics are the next place where the industry has to cut cost and emissions at once, and an algorithm that reroutes an item from a returner to a new buyer in real time is a clean way to do both.