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Selected for the KVK Innovatie Top 100
It Goes Forward has been selected for the KVK Innovatie Top 100, putting us among the most innovative companies in the Netherlands.
By Team IGF
The Dutch Chamber of Commerce (KVK) has named It Goes Forward to its annual Innovatie Top 100, a ranking of the most innovative companies operating in the Netherlands.
Selection is based on product novelty, scalability, and the quality of the underlying technology. Forwarding qualifies on all three: a peer-reviewed matching algorithm, a model designed to scale on software rather than assets, and a measurable effect on both retailer economics and CO₂ emissions. Being included alongside the rest of the 2025 list is a good signal for conversations with Dutch retailers and agencies.